Improving the quality of life in cities using data


Passion. Experience. Diligence.

Specialists in Public Sector & Smarter Cities: Advising Private & Public Sector clients 

Headquartered in metro Washington DC, New Urban Informatics, LLC., is a boutique advisory firm specializes in guiding clients to develop successful strategies and execute innovative business models to drive tangible outcomes. We sit at the intersection of data science, information technology and industry - centered around a core specialization of Smarter Cities & Public Sector. We directly advise both governments and educational institutions; and also private industry that work with them. 

Whether you’re a start up, an established multinational or a venture capitalist investing in the space, we will not only help solidify what you create, but we’ll also help it thrive in the world. We bring extensive experience and professionalism to every project and customize our support to your individual needs and concerns.

With over a decade of expertise in the various Smarter Cities domains, coupled with an average of more than two decades in data analytics and informatics across many industries, our experts are on the pulse of modern technology and disruptive business models. We have been engaged in most aspects of business creation, solution development, strategy, team and organization development, procurement, client engagement, agile innovation, training and market access of a Smarter Cities and Data business. We have actively monitored the evolution of the ecosystem, and directed several, to inform our own approaches—all to give you exceptional advise that will last for years to come.

Get in touch with us to set up a consultation, or use the contact form to enquire whether our services are right for you.


Core Team


George D Thomas

From his days starting at Mott MacDonald through his work as a Partner & Global Director at IBM, George has built a global reputation as a thought leader and expert in how information technology and core engineering intersect with policy, planing and business to drive tangible projects and real ROI for his clients. For over eighteen years, via numerous engagements in Europe, Asia, Africa, and the Americas, he has represented clients large and small in industries ranging from government, education, energy and utilities, transportation & transit, telecommunications and public healthcare. He was the first Global Director of Strategy for what has since become IBM Smarter Cities practice. He drove global Sales for IBM Smarter Cities, and then spent years based in Beijing, driving IBM's Government & Smarter Cities business for Greater China. Practicing since the first internet boom, George has hands-on experience with how technology affects lives of people around the world. 



GEORGIA INSTITUTE OF TECHNOLOGY                            Masters in Structural Engineering

Bachelors in Civil Engineering

Boards & Committees



Laura Fu

With 20+ years of experience, Laura is seasoned Sales and Business Development professional with deep expertise in building teams, driving client relationships and closing sales. Among her roles, for over six years, Laura was responsible for a third of IBM's Public Sector business for Greater China. She was instrumental in the build out of IBM's Smarter Cities team for Greater China, and she led cross geography collaboration and sales performance analytics for IBM's Global General Manager for Public Sector for the Growth Markets. Laura is a known expert in driving business for the Government, Education and Smarter Cities industry verticals. Currently based in metro Washington DC, Laura is also a sought-after facilitator and translator for US-Chinese business collaborations. 

Committees & Key Programs

  • Committee Member, Shanghai Government Development & Research Center
  • Committee Member, Zhejiang Provincial e-Government Research Committee
  • Program Lead, Wuxi Cloud Computing Center deployment 
  • Lead, Nanjing Municipal Government - China's 1st Smart City Blueprint & Architecture
  • Lead, Suzhou New District - 5-year development & deployment plan for a Smart District





SOUTHERN CROSS UNIVERSITY                               Masters in Business Administration                           


SHANGHAI JIAO TONG UNIVERSITY                    Bachelor of Science in Computer Science and Industrial Foreign Trade




Joseph Abraham

With over 35 years in the IT industry Joseph has track record of negotiating large deals, and successfully implementing them. He has worked with clients in the US, Europe, Middle East, Africa and Asia. He has developed key offerings and implemented transformational projects for Development Banks, Public Institutions, Non Governmental Organizations, Educational Institutions, and International Government Bodies. He has extensive experience in CPG, Retail and Public Sector. 

He has worked in leadership positions with large international system integrators including TCS, Satyam and HCL. Joseph has a successful track record of working with multiple clients globally and was responsible for incubating and growing specific verticals in Retail and Government. He served on the Executive Leadership Council at both TCS and Satyam. Joseph currently also serves as the Executive Vice President at NeST Technologies part of the USD 400M NeST group. 

Joseph is the former board member of ITAA. Joseph is frequently active in mentoring and teaching preteens. He is based out of the Washington Metro area.


UNIVERSITY OF MUMBAI                                          Bachelors in Economics

TATA INSTITIUTE OF SOCIAL SCIENCE                      Masters in Personnel Management & International Relations